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Company Profiles - table of contents Company Details. Key Personnel. Company Financials. Operating Segments. Competitive Environment. Tourism Australia has also embraced new technology, including virtual reality, to complement traditional broadcast, print and out of home advertising alongside a comprehensive global PR program.
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Home Our organisation Our history - 50 years. Our history. Attractions were piled up at the ocean beaches, as cheap tram travel brought them within reach: aquariums, swimming baths, zoos, sideshows, amusement rides and pleasure grounds were provided at Coogee and Bondi. Judy, the famous protagonist of Ethel Turner's Seven Little Australians , summed up the fun on offer: 'skating, boats, merry-go-round, switchback threepence a go!
Few of the fun piers and amusements grounds survived long into the twentieth century, unlike their English counterparts, partly because beach culture began to take a different trajectory in Sydney. Sydney's beaches were local amenities used regularly by a relatively small population rather than holiday destinations used sparingly by a large one. The result was that elaborate man-made attractions soon palled for regular visitors, who were not trapped at resorts during bad weather and who were primarily interested in the beaches' natural and freely available attractions of sun, sand and surf.
Once regulations made surf-bathing acceptable after , and surf lifesavers made it safe from , Sydney's beach culture flourished. It represented an evolving balance between the formality of the seaside resort and the natural appeal of the romantic landscape, though some beaches were also 'improved' regularly. Bondi's pavilion and Marine Parade were products of the s. The sense that Sydney was a collection of tourist sights was reinforced by the postcard boom of the late nineteenth century.
Local photographers such as Charles Kerry and WH Broadhurst provided tourist images of Sydney's beauty spots and significant buildings. While postcards were simply a popular form of communication, not limited to tourists, they contributed to the process by which a 'tourist gaze' and self-consciousness about how the city looked permeated everyday life.
Guidebooks too gradually packaged the city for consumption, turning the city into a convenient list of [media] sights to be ticked off.
Many of the hotels, Pfahlert's, the Grosvenor, the Metropole, Aarons, the Empire, Tattersall's and the Wentworth, had produced their own guides by the end of the century, all freely borrowing from each other, alongside the elaborate guides produced by the New South Wales Railways. The harbour remained the focus of the tourist gaze. Sydneysiders' pride in 'our 'arbour' became a running joke among foreign visitors and locals, who nevertheless also sang its praises.
The much lionised Anthony Trollope, who visited in , would write. I despair of being able to convey to any reader my own idea of the beauty of Sydney Harbour.
I have seen nothing equal to it … It is so inexpressibly lovely. The praise would be much quoted; his warnings about the habit of boasting were heeded less.
They were still a 'miracle of tranquillity' in But it was not just the harbour and its natural setting. The busyness of ferries and sailing boats, the industry and the growing town also attracted comment.
Over time there was a shift from seeing the city as a triumph of British imperialism to looking on it with national pride: Trollope and others were quoted less and there was more conviction of its 'world renown'. He wrote that the harbour. For international [media] visitors, the harbour and the relationship between nature and culture was generally Sydney's great attraction, but international tourists were a minority. Most tourists were Australian: for many of them Sydney was the largest city they would ever experience, and so, while enjoying the natural amenities, it is probable that the metropolitan and cosmopolitan attractions of Sydney were always the greater source of wonder.
For tourists from Melbourne, on the other hand, the tourist experience was constantly seen through the prism of the rivalry between Australia's two largest cities, and the factors that most differentiated them — climate, town planning, the harbour — were the focus, for better or worse. As part of the effort to make Sydney modern, surviving Aboriginal inhabitants who congregated at Bennelong Point were removed to the reserve at La Perouse at the end of the nineteenth century.
Officially day trippers to La Perouse were prohibited from entering the Aboriginal Reserve. With the opening of a tram terminus at La Perouse in however, the area increasingly began to attract tourists, who came not only for a trip to the seaside but also for the 'fascination of looking at the Aborigines'.
For many visitors they represented a baseline of 'primitivism' against which Sydney's 'progress' could be measured, but there they had some control over how their culture was put on display for tourists. That year saw the proclamation of Sydney's 'National Park' later, following the visit of Queen Elizabeth II in , the Royal National Park , generally accepted as the world's second national park, after Yellowstone. In Sydney acquired a second, Ku-ring-gai Chase, to the north.
These large expanses of relatively untouched bushland were intended to provide 'a national domain for rest and recreation' for 'the jaded citizen of Sydney or her suburbs'. They were much larger than the recently conserved Hampstead Heath for example, and much more convenient to a large population than Yellowstone. Being easily accessible by rail National Park station was opened in meant rejuvenation in a bush setting was a possibility for 'the people'.
And the people came: in , there were , visitors to the National Park. Lane Cove National Park was opened in Attempts to 'over-develop' the parks were resisted through the twentieth century: the attraction was quiet recreation — picnics, boating, walking — immersed in a romantic natural setting.
The natural landscape around Sydney — its wattles, Christmas bush, angophoras, lilies and Port Jackson figs — was increasingly understood as something to admire. Housed in the magnificent Garden Palace, a technological feat in itself with the world's sixth largest dome, it displayed products, art and technological innovation from around the world.
It attracted over 1,, visitors the Australian population was about 2,, , mostly local, though its international significance led to a consciousness that Sydney was being put on display. The organisers were anxious to emphasise Sydney's modernity to the world, and the progress achieved in less than a century of what they fondly called 'civilisation'.
The exhibition building itself, constructed in just eight months, contained Australia's first hydraulic passenger lift in its north tower, where the view over the harbour with still remnant pockets of bushland was a lesson in nineteenth century progress. Perhaps Sydney's greatest pride lay in having its exhibition one year before Melbourne's.
A desire to cater for the exhibition visitor had stimulated many of the guides to Sydney. Sydney would also prove a focus for later events in which the city performed for visitors: the Centennial celebrations of , the Federation proclamation in , the visit of the American 'Great White Fleet' in , the Sesquicentenary celebrations in , the Bicentenary and then, the biggest of them all, the Olympic Games.
Other tall structures as well as balloon rides catered for the tourist's desire for a high vantage point: the town hall of , the General Post O ffice clock tower completed in clock and bells installed and Central Station opened in but not acquiring its clock tower until In the city's tallest structure, the AWA tower, also had a viewing platform.
But none of these modern structures quite had the impact of the Harbour Bridge, which became a popular tourist icon as the world's widest and heaviest steel arch slowly materialised in the s. Its opening in attracted attention around the world and the government took the opportunity to publicise Sydney's other tourist attractions — the harbour, the surf beaches and the zoo — as if it were inevitable the bridge would surpass them all.
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